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2024
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The impact of genre and plot structure in mini-film ads on planned behaviour
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Impact of plot structure and genre in mini-film ads on consumer planned behaviour
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Impact of plot structure and genre in mini-film advertisements on consumer planned behaviour (above 18; any gender, or nationality)
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The impact of genre and plot structure in mini-film ads on planned behaviour
1
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10
9
8
7
6
5
4
3
2
1
0
Impact of plot structure and genre in mini-film ads on consumer planned behaviour
1
--
10
9
8
7
6
5
4
3
2
1
0
Impact of plot structure and genre in mini-film advertisements on consumer planned behaviour (above 18; any gender, or nationality)
1
--
10
9
8
7
6
5
4
3
2
1
0
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