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In my country (Australia), the distributors for Borderlands (2024) are offering 40% discounts on tickets for the entire opening week, starting tomorrow. Does this demonstrate a lack of confidence on the movie? Has there ever been similar promotions offered in the past for movies that were opening?

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In my country (Australia), the distributors for Borderlands (2024) are offering 40% discounts on tickets for the entire opening week, starting tomorrow. Does this demonstrate a lack of confidence on the movie? Has there ever been similar promotions offered in the past for movies that were opening?	14