creative_advertising

Year:

1973 CBS Documentary on the business and psychology of television commercials. Charles Kuralt & Irv Drasnin interview experts on the theory, content, regulation, and impact of commercials. Cool discussion of the data/testing of commercials (dial meters, surveys, focus groups, physical measures. etc)

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1973 CBS Documentary on the business and psychology of television commercials. Charles Kuralt & Irv Drasnin interview experts on the theory, content, regulation, and impact of commercials. Cool discussion of the data/testing of commercials (dial meters, surveys, focus groups, physical measures. etc)	3