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Many old print advertisements, especially those in the early-to-mid 20th century, prominently make statements like "Easy to Digest!" or "Digestible!" when selling food. Why was this practice common? Why was this something an advertiser felt they needed to convey?

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Many old print advertisements, especially those in the early-to-mid 20th century, prominently make statements like "Easy to Digest!" or "Digestible!" when selling food. Why was this practice common? Why was this something an advertiser felt they needed to convey?	65